The fiduciary standard of care is the highest legal standard and speaks to duties of good faith and trust. It simply means that at all times (a) Financial advice must be in the best interest of the client.  (b) Conflicts of interest must be avoided or fully disclosed, obtaining the client’s informed consent while continuing to place the client’s interests first. (c) There is full disclosure around fees and compensation. (d) The professional acts with skill, care and prudence, performing professional services with integrity, honesty and candor.